Let’s Boat is a marina-focused extension of the parent company, Let’s Camp, created to deliver intuitive reservation software tailored specifically to marinas. I was brought on to design the logo and build out the visual identity for this new brand. Working closely with the team, I developed a streamlined brand style guide featuring a clean, versatile logo suite, typography aligned with the Let’s Camp brand, and a refreshing colour palette inspired by the beautiful marina blues, reflecting calm waters, clear skies, and the spirit of lakeside leisure. I also created a strategy for future advertising design to ensure visual consistency and impact across both print and digital materials. The result is a cohesive, professional identity that communicates ease, trust, and the unique character of waterfront experiences.
Let’s Boat is a marina-focused extension of the parent company, Let’s Camp, created to deliver intuitive reservation software tailored specifically to marinas. I was brought on to design the logo and build out the visual identity for this new brand. Working closely with the team, I developed a streamlined brand style guide featuring a clean, versatile logo suite, typography aligned with the Let’s Camp brand, and a refreshing colour palette inspired by the beautiful marina blues, reflecting calm waters, clear skies, and the spirit of lakeside leisure. I also created a strategy for future advertising design to ensure visual consistency and impact across both print and digital materials. The result is a cohesive, professional identity that communicates ease, trust, and the unique character of waterfront experiences.
